{"product_id":"agricultural-extension-and-communication-a-comprehensive-guide-a-reference-and-preparation-book-for-icar-net-in-agricultural-extension-9798903625277","title":"Agricultural Extension and Communication; A Comprehensive Guide: A Reference and Preparation Book for ICAR-NET in Agricultural Extension","description":"\u003cp\u003e • Author(s): Mukul Kirar\u003cbr\u003e • Publisher: Notion Press\u003cbr\u003e • Publisher Imprint: Notion Press\u003cbr\u003e • BISAC: Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAgricultural Extension and Communication: A Comprehensive Guide has been prepared as a practical reference and preparation book for students of Agricultural Extension Education, particularly those preparing for the ICAR-NET examination. The book explains the fundamental concepts of extension education, communication, extension methods, agricultural journalism, research methodology, programme planning, and contemporary extension approaches in a clear and systematic manner.\u003c\/p\u003e\u003cp\u003eThe content combines classical extension theories with recent developments in agricultural communication and advisory systems. Topics such as participatory extension approaches, agricultural knowledge and information systems, ICT-based extension, research-extension-farmer linkages, and rural development programmes are discussed with examples relevant to Indian agriculture.\u003c\/p\u003e\u003cp\u003eSpecial attention has been given to presenting the subject matter in a structured and easy-to-understand format so that students can quickly revise key concepts while also developing a deeper understanding of extension principles and practices. The book follows the syllabus commonly covered in Agricultural Extension Education courses and competitive examinations.\u003c\/p\u003e","brand":"Notion Press","offers":[{"title":"Hardcover","offer_id":47776076824727,"sku":"9798903625277","price":3163.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798903625277.webp?v=1777994158","url":"https:\/\/atlanticbooks.com\/products\/agricultural-extension-and-communication-a-comprehensive-guide-a-reference-and-preparation-book-for-icar-net-in-agricultural-extension-9798903625277","provider":"Atlantic Books","version":"1.0","type":"link"}