{"product_id":"airlines-managing-to-make-money-9780754615583","title":"Airlines: Managing to Make Money","description":"\u003cp\u003e • Author(s): Stephen Holloway\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Aviation - General\u003c\/p\u003e\u003cp\u003eDrawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":46930249941143,"sku":"9780754615583","price":10902.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780754615583.webp?v=1771605805","url":"https:\/\/atlanticbooks.com\/products\/airlines-managing-to-make-money-9780754615583","provider":"Atlantic Books","version":"1.0","type":"link"}