{"product_id":"airport-marketing-strategies-to-cope-with-the-new-millennium-environment-9781138278059","title":"Airport Marketing: Strategies to Cope with the New Millennium Environment","description":"\u003cp\u003e • Author(s): David Jarach\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Aviation - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAirport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45237816164503,"sku":"9781138278059","price":4565.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781138278059.webp?v=1769217719","url":"https:\/\/atlanticbooks.com\/products\/airport-marketing-strategies-to-cope-with-the-new-millennium-environment-9781138278059","provider":"Atlantic Books","version":"1.0","type":"link"}