{"product_id":"alcohol-decoded-the-hidden-psychology-of-why-you-drink-and-why-you-cant-stop-9798185253397","title":"Alcohol Decoded: The Hidden Psychology of Why You Drink and Why You Can't Stop","description":"\u003cp\u003e • Author(s): Craig Beck\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Substance Abuse \u0026amp; Addictions - Alcohol\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhy does an intelligent, capable adult keep pouring a drink they have already decided to give up?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIt is not weakness. It is not a broken personality. And it was never about willpower. \u003cp\u003e\u003c\/p\u003eSomewhere between the first glass at 6pm and the 3am wake-up with your heart pounding, a hidden piece of psychological machinery is running: a loop of chemistry, conditioning, and quiet self-deception so elegant that it convinces you the trap is a treat. You have been blaming yourself for losing a game you were never shown the rules of. \u003cp\u003e\u003c\/p\u003eIn Alcohol Decoded, former broadcaster and behaviour expert Craig Beck takes that machinery apart in front of you, wire by wire. Drawing on the psychology of habit, craving, memory, and identity, plus twenty years inside the trap himself, he reveals: \u003cul\u003e\n\u003cli\u003eWhy the \"relaxation\" in your evening glass is a debt, not a gift\u003c\/li\u003e\n\u003cli\u003eHow your subconscious learned to crave the very thing hurting you\u003c\/li\u003e\n\u003cli\u003eWhy willpower, moderation, and white-knuckle Januarys are designed to fail\u003c\/li\u003e\n\u003cli\u003eThe limiting beliefs and identity stories that keep smart people stuck\u003c\/li\u003e\n\u003cli\u003eHow to dismantle the desire itself, so freedom feels like escape, not sacrifice\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eThis is not a lecture, a diagnosis, or another set of rules you will abandon by Friday. It is a decoding: honest, darkly funny, and grounded in real behavioural science, written for readers who want genuine self-awareness and lasting personal growth rather than surface-level tips. \u003cp\u003e\u003c\/p\u003eBy the last page, you will understand your drinking better than most professionals ever could, and you will hold something no drinker is ever given: a real choice. \u003cp\u003e\u003c\/p\u003eYou can close this book and keep paying for the same evening, over and over, for another decade. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eOr you can find out, at last, exactly who has been pouring your drinks.\u003c\/b\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":48211704512663,"sku":"9798185253397","price":1704.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798185253397.webp?v=1788720691","url":"https:\/\/atlanticbooks.com\/products\/alcohol-decoded-the-hidden-psychology-of-why-you-drink-and-why-you-cant-stop-9798185253397","provider":"Atlantic Books","version":"1.0","type":"link"}