{"product_id":"alfred-wertheimer-elvis-and-the-birth-of-rock-and-roll-9783836597081","title":"Alfred Wertheimer. Elvis and the Birth of Rock and Roll","description":"\u003cp\u003e • Author(s): Robert Santelli | Chris Murray | Alfred Wertheimer\u003cbr\u003e • Publisher: Taschen\u003cbr\u003e • Publisher Imprint: Taschen\u003cbr\u003e • BISAC: Genres \u0026amp; Styles - Rock\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Elvis who?\" was photographer Alfred Wertheimer's response when, in early 1956, RCA Victor asked him to photograph an up-and-coming crooner from Memphis. Little did Wertheimer know that this would be the job of his life: just 21 years old, Elvis Presley was--as we now know--about to become a legend.\u003cbr\u003e\u003cbr\u003eA fly on the wall in Presley's presence, Wertheimer took nearly 3,000 photographs of Elvis that year, creating a penetrating portrait of a man poised on the brink of superstardom. Extraordinary in its intimacy and scope, Wertheimer's Elvis project immortalized a young man in the very process of making history.\u003cbr\u003e\u003cbr\u003eElvis and the Birth of Rock and Roll collects Wertheimer's most remarkable Elvis shots from that magical year, along with a selection of his historic 1958 pictures of the star being shipped off to an army base in Germany. Each chapter is illustrated with a poster by Hatch Show Print, one of the oldest letterpress print shops in America, which created many early Elvis posters in the 1950s.\u003c\/p\u003e","brand":"Taschen","offers":[{"title":"Hardcover","offer_id":47889436573847,"sku":"9783836597081","price":1330.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783836597081.webp?v=1781176447","url":"https:\/\/atlanticbooks.com\/products\/alfred-wertheimer-elvis-and-the-birth-of-rock-and-roll-9783836597081","provider":"Atlantic Books","version":"1.0","type":"link"}