{"product_id":"alternative-market-research-methods-market-sensing-9781138843721","title":"Alternative Market Research Methods: Market Sensing","description":"\u003cp\u003e • Author(s): Alison Lawson\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTraditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. \u003ci\u003eAlternative Market Research Methods: Market sensing\u003c\/i\u003e is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions. \u003c\/p\u003e \u003cp\u003eThis book, the first text dedicated to the topic, explains market sensing simply and practically and demonstrates how it can benefit researchers. It teaches non-mainstream and alternative research methods which facilitate innovative research design, and achieves deep insights into the mindsets of consumers. The methods explored in this book include: \u003c\/p\u003e \u003cul\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eemotional scaling;\u003c\/li\u003e \u003cli\u003ediscourse analysis;\u003c\/li\u003e \u003cli\u003econsumer ethnography;\u003c\/li\u003e \u003cli\u003esocial media networks;\u003c\/li\u003e \u003cli\u003enarrative and story telling;\u003c\/li\u003e \u003cli\u003egamification.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e \u003cp\u003eWith a wealth of case studies and pedagogy to aid student learning, as well as online teaching aids including PowerPoint presentations and video content, this ground-breaking textbook is an essential resource for anyone that wants to expand their repertoire of marketing research methods to create a research project that will be original and insightful.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45237741650071,"sku":"9781138843721","price":6554.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781138843721.webp?v=1769217466","url":"https:\/\/atlanticbooks.com\/products\/alternative-market-research-methods-market-sensing-9781138843721","provider":"Atlantic Books","version":"1.0","type":"link"}