{"product_id":"american-advertising-in-poland-a-study-of-cultural-interactions-since-1990-9780786437979","title":"American Advertising in Poland: A Study of Cultural Interactions Since 1990","description":"\u003cp\u003e • Author(s): Jeffrey K. Johnson\u003cbr\u003e • Publisher: McFarland \u0026amp; Company\u003cbr\u003e • Publisher Imprint: McFarland \u0026amp; Company\u003cbr\u003e • BISAC: Ethnic Studies - American - African American \u0026amp; Black Studies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland's cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture.\u003c\/p\u003e","brand":"McFarland \u0026 Company","offers":[{"title":"Paperback","offer_id":47585803337879,"sku":"9780786437979","price":3702.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780786437979.webp?v=1774961714","url":"https:\/\/atlanticbooks.com\/products\/american-advertising-in-poland-a-study-of-cultural-interactions-since-1990-9780786437979","provider":"Atlantic Books","version":"1.0","type":"link"}