{"product_id":"ametora-how-japan-saved-american-style-9781541604339","title":"Ametora: How Japan Saved American Style","description":"\u003cp\u003e • Author(s): W. David Marx\u003cbr\u003e • Publisher: Basic Books\u003cbr\u003e • Publisher Imprint: Basic Books\u003cbr\u003e • BISAC: Fashion \u0026amp; Accessories\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"A fascinating cultural history\" (\u003ci\u003ePeople\u003c\/i\u003e) of how Japan adopted and ultimately revived traditional American fashion \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e A strange thing has happened over the last two decades: the world has come to believe that the most \"authentic\" American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments--a style known in Japan as \u003ci\u003eametora\u003c\/i\u003e, or \"American traditional.\" \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eAmetora\u003c\/i\u003e, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade, \u003ci\u003eAmetora \u003c\/i\u003eshows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own.","brand":"Basic Books","offers":[{"title":"Hardcover","offer_id":45030300614807,"sku":"9781541604339","price":1959.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781541604339.webp?v=1769205485","url":"https:\/\/atlanticbooks.com\/products\/ametora-how-japan-saved-american-style-9781541604339","provider":"Atlantic Books","version":"1.0","type":"link"}