{"product_id":"an-introduction-to-quantitative-research-methods-for-marketing-tools-and-techniques-using-spss-and-r-9781032525662","title":"An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R","description":"\u003cp\u003e • Author(s): Ahmad Daryanto\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Statistics\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46439249707159,"sku":"9781032525662","price":13572.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781032525662.webp?v=1769110774","url":"https:\/\/atlanticbooks.com\/products\/an-introduction-to-quantitative-research-methods-for-marketing-tools-and-techniques-using-spss-and-r-9781032525662","provider":"Atlantic Books","version":"1.0","type":"link"}