{"product_id":"analysing-media-texts-9780826464705","title":"Analysing Media Texts","description":"\u003cp\u003e • Author(s): Andrew Burn\u003cbr\u003e • Publisher: Continuum\u003cbr\u003e • Publisher Imprint: Continuum\u003cbr\u003e • BISAC: Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAndrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.\u003c\/p\u003e","brand":"Continuum","offers":[{"title":"Paperback","offer_id":45082180124823,"sku":"9780826464705","price":4310.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780826464705.webp?v=1767263068","url":"https:\/\/atlanticbooks.com\/products\/analysing-media-texts-9780826464705","provider":"Atlantic Books","version":"1.0","type":"link"}