{"product_id":"analysis-of-gis-software-a-gis-software-market-survey-in-the-business-to-consumer-b2c-and-business-to-business-b2b-market-design-and-developmen-9783638825122","title":"Analysis of GIS-Software - a GIS software market survey in the business to consumer (B2C) and business to business (B2B) market: Design and developmen","description":"\u003cp\u003e • Author(s): Ondrej Horsky\u003cbr\u003e • Publisher: Grin Verlag\u003cbr\u003e • Publisher Imprint: Grin Verlag\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBachelor Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Vienna University of Economics and Business (Institut f?r Wirtschaftsinformatik und BWL), course: Vertiefungskurs VI - Spezialisierung E-Commerce, language: English, abstract: This Bachelor thesis deals with geographic information system software in the traditional GIS-Desktop SW range. The idea of this literature work and qualitative field study is to arrange the concept of a 'criteria catalogue' as a decisive base for the acquisition of the market segment' 'professional GIS-Desktop SW systems' of Business to Consumer (B2C) and Business to Business enterprise (B2B) serves. A basis for the production of a criterion catalogue was the analysis of the extracts of the GIS-Research study of the company Daratech, Inc from the year 2006 [Dara06]. This criteria catalogue should be developed for Business to consumer (B2C) companies that have this GIS-applications already in use or decide towards this market segment in the close future. For these B2C companies the criterion cata-logue was created in this work and should become an important high-class instrument for future purchase decisions of the market segment' 'Professional Desktop GIS-Software' (Prof. Desktop GIS-SW). In accordance to the current scientific literature relating to the 'criteria catalogue' the raw and fine criteria do not to date exist (publicly not accessibly) on the segment 'Prof. Desktop GIS-SW' systems that developed 'criterion catalogue' summarises on a research basis on qualitative interviews (primary research) and literature studies (secondary analysis) to be based on. This work contains the following main chapters: 'Introduction' (chapter 5), 'project description' (chapter. 6), 'GIS-SW Market Overview' (chapter. 7.1), 'GIS-Software systems overview' (chapter 7.4), 'developing process of the criteria catalogue' (chapter 7.5), 'Discussion about the results of the primary r\u003c\/p\u003e","brand":"Grin Verlag","offers":[{"title":"Paperback","offer_id":45561624952983,"sku":"9783638825122","price":5364.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783638825122.webp?v=1767465021","url":"https:\/\/atlanticbooks.com\/products\/analysis-of-gis-software-a-gis-software-market-survey-in-the-business-to-consumer-b2c-and-business-to-business-b2b-market-design-and-developmen-9783638825122","provider":"Atlantic Books","version":"1.0","type":"link"}