{"product_id":"apollonia-poems-9780299312848","title":"Apollonia Poems","description":"\u003cp\u003e • Author(s): Judith Vollmer\u003cbr\u003e • Publisher: University of Wisconsin Press\u003cbr\u003e • Publisher Imprint: University of Wisconsin Press\u003cbr\u003e • BISAC: American - General\u003c\/p\u003e\u003cp\u003eHow does advertising really work? This thoroughly revised edition of Ivan Preston s popular classic, \u003ci\u003eThe Great American Blow-Up\u003c\/i\u003e, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid 1970s to the present.\"\u003c\/p\u003e","brand":"University of Wisconsin Press","offers":[{"title":"Paperback","offer_id":46893096501399,"sku":"9780299312848","price":1586.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780299312848.webp?v=1770313823","url":"https:\/\/atlanticbooks.com\/products\/apollonia-poems-9780299312848","provider":"Atlantic Books","version":"1.0","type":"link"}