{"product_id":"archetypes-of-crowdfunding-platforms-a-multidimensional-comparison-9783658045586","title":"Archetypes of Crowdfunding Platforms: A Multidimensional Comparison","description":"\u003cp\u003e • Author(s): Florian Danmayr\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer Gabler\u003cbr\u003e • BISAC: Finance - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCurrently, a new potential paragon of fundraising and financing, in particular crowdfunding (CF) attracts a lot of attention. Basically, CF is an open call for capital, mainly via the internet, where the desired campaign can be evaluated and financially supported by a large group of individuals, the crowd. The matchmaking process between campaign creators and potential investors is mainly established by a standardized CF platform (CFP). Scientific discourse on CF is still nascent, since existing studies and papers focus on the potential of CF and its basic principles. Florian Danmayr addresses crowdfunding platforms as object of his analysis and contributes to the body of literature by enhancing knowledge on the composition of the CFP market.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eContents\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBasic Principles of Web 2.0\u003c\/li\u003e\n\u003cli\u003eFrom Crowdsourcing to Crowdfunding\u003c\/li\u003e\n\u003cli\u003eTypes of Crowdfunding\u003c\/li\u003e\n\u003cli\u003eThe Market of Crowdfunding Platforms \u003c\/li\u003e\n\u003cli\u003eCrowdfunding as a Source of Finance \u003c\/li\u003e\n\u003cli\u003eMotivational and Key Success Factors \u003c\/li\u003e\n\u003cli\u003eLegal Limitations of and Critique on Crowdfunding \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eTarget Groups\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eResearchers, lecturers, and students in the fields of economics, esp. finance, controlling, information systems, and new media\u003c\/li\u003e\n\u003cli\u003eManagers and entrepreneurs\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003cb\u003eThe Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIng. MA Florian Danmayr studied Accounting, Controlling and Financial Management at the University of Applied Sciences Upper Austria. Currently he works as a project manager at Clusterland Upper Austria. \u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45274362347671,"sku":"9783658045586","price":3633.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783658045586.webp?v=1769279701","url":"https:\/\/atlanticbooks.com\/products\/archetypes-of-crowdfunding-platforms-a-multidimensional-comparison-9783658045586","provider":"Atlantic Books","version":"1.0","type":"link"}