{"product_id":"architecting-enterprise-managing-innovation-technology-and-global-competitiveness-9781137366771","title":"Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness","description":"\u003cp\u003e • Author(s): Rajagopal\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: International - Economics \u0026amp; Trade\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45283522674839,"sku":"9781137366771","price":3672.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781137366771.webp?v=1769305215","url":"https:\/\/atlanticbooks.com\/products\/architecting-enterprise-managing-innovation-technology-and-global-competitiveness-9781137366771","provider":"Atlantic Books","version":"1.0","type":"link"}