{"product_id":"asian-branding-great-way-to-fly-9780130664662","title":"ASIAN BRANDING GREAT WAY TO FLY","description":"\u003cp\u003e • Author(s): Singapore_BATEY\u003cbr\u003e • Publisher: Pearson Education (US)\u003cbr\u003e • Publisher Imprint: Pearson Education (US)\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eThis guide to building global power brands in Asia crusades a global marketing war in which Asian brands rise from nothing to beat western and Japanese power brands at their own game. It identifies how a diverse range of products and commodities in Asia, Australia and India can become global power brands by the year 2020.\u003c\/p\u003e","brand":"Pearson Education (US)","offers":[{"title":"Paperback","offer_id":47892282900631,"sku":"9780130664662","price":5060.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780130664662.webp?v=1781186330","url":"https:\/\/atlanticbooks.com\/products\/asian-branding-great-way-to-fly-9780130664662","provider":"Atlantic Books","version":"1.0","type":"link"}