{"product_id":"atomic-focus-build-unbreakable-concentration-in-a-distracted-world-9798196753145","title":"Atomic Focus: Build Unbreakable Concentration in a Distracted World","description":"\u003cp\u003e • Author(s): Evan Blake\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Self-Management - Time Management\u003c\/p\u003e\u003cp\u003e\u003cb\u003eYour attention is not broken. It is being taken, 150 times a day, by systems engineered specifically to take it.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eGloria Mark, a researcher at UC Irvine who has spent two decades observing how people actually work, found that the average sustained screen focus has collapsed from two and a half minutes in 2004 to forty-seven seconds in 2020. Not because people became less capable. Because the environment changed in a way that trained the brain toward fragmentation. The same neuroplasticity that makes the brain trainable for deep focus has been working, silently, in the opposite direction. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eAtomic Focus\u003c\/i\u003e is the counter-program. Not a manifesto about what technology is doing to society. Not advice to go offline or simplify your life. A practical protocol for building sustained concentration that works inside the digital world you actually live in, using your actual phone, in your actual office, under real working conditions. \u003cp\u003e\u003c\/p\u003eThe Focus Architecture is a four-phase system grounded in two decades of attention research and applied directly to the knowledge worker's day: \u003cp\u003e\u003c\/p\u003e\u003cb\u003eInside this book: \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eWhy willpower fails at the distraction problem, and what actually works instead: not discipline, but design\u003c\/li\u003e\n\u003cli\u003eHow to identify your personal distraction profile, the specific internal triggers that drive most of your self-interruptions\u003c\/li\u003e\n\u003cli\u003eA five-step Entry Protocol that closes the most dangerous moment in any focus session: the moment you sit down\u003c\/li\u003e\n\u003cli\u003eThe 90-Minute Block: a session structure aligned with your biology that produces more high-value output in 90 minutes than most people generate in a full fragmented workday\u003c\/li\u003e\n\u003cli\u003eHow to redesign your phone, environment, and schedule to protect focus without abandoning any tool modern work requires\u003c\/li\u003e\n\u003cli\u003eA recovery protocol that actually restores directed attention, and the specific reason scrolling your phone does not\u003c\/li\u003e\n\u003cli\u003eWhat to do when the system breaks down, and why the response to breakdown determines whether the practice becomes durable\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eThis book is for knowledge workers who have tried the hacks, the app blockers, and the morning routines, and found them insufficient against a system built to be precisely difficult to resist. It assumes you will continue using a smartphone, email, Slack, and every other tool your work depends on. It does not ask you to simplify your life. It asks you to design it more deliberately. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe brain that can focus reliably, in the world as it actually exists, is not a rarer kind of brain. It is a trained one.\u003c\/i\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47892590854295,"sku":"9798196753145","price":1089.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798196753145.webp?v=1781187589","url":"https:\/\/atlanticbooks.com\/products\/atomic-focus-build-unbreakable-concentration-in-a-distracted-world-9798196753145","provider":"Atlantic Books","version":"1.0","type":"link"}