{"product_id":"authentic-marketing-combining-human-thinking-and-creativity-with-technology-to-inspire-audiences-9781398625846","title":"Authentic Marketing: Combining Human Thinking and Creativity with Technology to Inspire Audiences","description":"\u003cp\u003e • Author(s): Visha Kudhail\u003cbr\u003e • Publisher: Kogan Page\u003cbr\u003e • Publisher Imprint: Kogan Page\u003cbr\u003e • BISAC: E-Commerce - Internet Marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDevelop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eAuthentic Marketing\u003c\/i\u003e\u003c\/b\u003e is a practical guide for mid-career marketers who want to build credibility, apply clear frameworks and develop campaigns that stand out in an increasingly AI-driven landscape. As conversations about automation dominate the industry, this book reframes what truly drives marketing effectiveness: human curiosity, creativity and audience-first thinking. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWritten by industry leader \u003cb\u003eVisha Kudhail\u003c\/b\u003e, the book provides actionable tools for integrating authentic inspiration with data-driven approaches. Through detailed chapters and real-world examples from Pot Noodle, Dove's real Beauty campaign, Patagonia and e.l.f., it shows how to implement strategies that optimize performance, build trust and strengthen long-term consumer loyalty. \u003cp\u003e\u003c\/p\u003eYou'll learn how to: \u003cbr\u003e- Apply audience-first principles to develop creative ideas grounded in real human insight\u003cbr\u003e- Implement data-driven strategies that support authenticity rather than replace it\u003cbr\u003e- Develop frameworks for balancing automation with the emotional intelligence marketing requires\u003cbr\u003e- Optimize campaigns by identifying meaningful audience motivations and behaviours\u003cbr\u003e- Use real-world examples to strengthen credibility and apply best practices across industries \u003cp\u003e\u003c\/p\u003eWith its balance of strategy, practical guidance and modern industry insight, \u003cb\u003e\u003ci\u003eAuthentic Marketing\u003c\/i\u003e\u003c\/b\u003e helps mid-career professionals develop campaigns that deliver measurable impact while staying true to the human foundations of great marketing. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThemes include: \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003emarketing strategy, creativity frameworks, audience insight, authentic storytelling, data-driven marketing, campaign optimization\u003c\/i\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":47889418911895,"sku":"9781398625846","price":3604.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781398625846.webp?v=1781176378","url":"https:\/\/atlanticbooks.com\/products\/authentic-marketing-combining-human-thinking-and-creativity-with-technology-to-inspire-audiences-9781398625846","provider":"Atlantic Books","version":"1.0","type":"link"}