{"product_id":"b2b-marketing-guidebook-vol-1-the-strategic-foundations-of-next-generation-b2b-marketing-9783031911828","title":"B2B Marketing Guidebook - Vol. 1: The Strategic Foundations of Next Generation B2B Marketing","description":"\u003cp\u003e • Author(s): Uwe Seebacher\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eReaders will gain a clear understanding of the B2B Marketing Maturity Model, strategic perspectives on predictive intelligence, and best practices for marketing automation. Essential reading for CMOs, business leaders, marketing professionals, consultants\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46438793052311,"sku":"9783031911828","price":8079.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783031911828.webp?v=1769108862","url":"https:\/\/atlanticbooks.com\/products\/b2b-marketing-guidebook-vol-1-the-strategic-foundations-of-next-generation-b2b-marketing-9783031911828","provider":"Atlantic Books","version":"1.0","type":"link"}