{"product_id":"bancassurance-in-europe-9781349234578","title":"Bancassurance in Europe","description":"\u003cp\u003e • Author(s): Tobias C. Hoschka\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Banks \u0026amp; Banking\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45280535675031,"sku":"9781349234578","price":7345.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781349234578.webp?v=1769296598","url":"https:\/\/atlanticbooks.com\/products\/bancassurance-in-europe-9781349234578","provider":"Atlantic Books","version":"1.0","type":"link"}