{"product_id":"battle-exhortation-the-rhetoric-of-combat-leadership-9781611170542","title":"Battle Exhortation: The Rhetoric of Combat Leadership","description":"\u003cp\u003e • Author(s): Keith Yellin\u003cbr\u003e • Publisher: University of South Carolina Press\u003cbr\u003e • Publisher Imprint: University of South Carolina Press\u003cbr\u003e • BISAC: Military Science\u003c\/p\u003e\u003cp\u003eIn this groundbreaking examination of the symbolic strategies used to prepare troops for imminent combat, Keith Yellin offers an interdisciplinary look into the rhetorical discourse that has played a prominent role in warfare, history, and popular culture from antiquity to the present day. Battle Exhortation focuses on one of the most time-honored forms of motivational communication, the encouraging speech of military commanders, to offer a pragmatic and scholarly evaluation of how persuasion contributes to combat leadership and military morale.\u003c\/p\u003e","brand":"University of South Carolina Press","offers":[{"title":"Paperback","offer_id":46868179878039,"sku":"9781611170542","price":3099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781611170542.webp?v=1769988761","url":"https:\/\/atlanticbooks.com\/products\/battle-exhortation-the-rhetoric-of-combat-leadership-9781611170542","provider":"Atlantic Books","version":"1.0","type":"link"}