{"product_id":"becoming-la-raza-negotiating-race-in-the-chican-movement-s-9780271098760","title":"Becoming La Raza: Negotiating Race in the Chican@ Movement(s)","description":"\u003cp\u003e • Author(s): III Izaguirre José G.\u003cbr\u003e • Publisher: Penn State University Press\u003cbr\u003e • Publisher Imprint: Penn State University Press\u003cbr\u003e • BISAC: Cultural \u0026amp; Ethnic Studies - American - Hispanic \u0026amp; Latino Stu\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn 1965, striking farm workers in the San Joaquin Valley sparked the beginning of the Chican@ movement. As the movement quickly gained traction across the southwestern United States, public frictions and splits emerged among activists over strategic political decisions. Jos� G. Izaguirre III explores how these disagreements often hinged on the establishment of a racial(ized) identity for Mexican Americans, leading to the formation of La Raza Unida, a political party dedicated to naming and defending Mexican Americans as a racialized community.\u003c\/p\u003e\u003cp\u003eThrough close readings of figures, vocabularies, and visualizations of iconic texts of the Chican@ Movement--including El Plan de Delano, Rodolfo \"Corky\" Gonzales's \"I Am Joaquin,\" and newspapers like \u003ci\u003eEl Grito del Norte\u003c\/i\u003e and \u003ci\u003eLa Raza\u003c\/i\u003e--Izaguirre demonstrates that la raza was never singular or unified. Instead, he reveals a racial identity that was (re)negotiated, (re)invented, and (re)circulated against a Cold War backdrop that heightened rhetorics of race across the globe and increasingly threatened Mexican American bodies in the Vietnam War. In lieu of a unified nationalist movement, Izaguirre argues that activists energized and empowered La Raza as a political community by making the Chican@ movement multivocal, global, and often aligned with whiteness.\u003c\/p\u003e\u003cp\u003eFor scholars of political movements, US history, race, or rhetoric, \u003ci\u003eBecoming La Raza \u003c\/i\u003ewill provide a valuable perspective on one of the most important civil rights movements of the twentieth century.\u003c\/p\u003e","brand":"Penn State University Press","offers":[{"title":"Paperback","offer_id":47773642883223,"sku":"9780271098760","price":2716.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780271098760.webp?v=1777980686","url":"https:\/\/atlanticbooks.com\/products\/becoming-la-raza-negotiating-race-in-the-chican-movement-s-9780271098760","provider":"Atlantic Books","version":"1.0","type":"link"}