{"product_id":"beer-school-bottling-success-at-the-brooklyn-brewery-9780470068670","title":"Beer School: Bottling Success at the Brooklyn Brewery","description":"\u003cp\u003e • Author(s): Steve Hindy\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Corporate \u0026amp; Business History - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"Any beer lover hoping to jump on the bandwagon ought first to take a lesson from \u003ci\u003eBeer School.\u003c\/i\u003e\" \u003ci\u003e--Time\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eA journalist and a banker share the life and business lessons they learned while building a successful brewery in New York City\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs.\" \u003cb\u003e--Michael Jackson, The Beer Hunter\u003csup\u003e(R)\u003c\/sup\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"This account serves up more than the usual suds and foam--its counsel is sound and its prose lively, and it should appeal to both wannabe industrialists and beer drinkers, not that those categories are mutually exclusive.\" \u003cb\u003e\u003ci\u003e--Publishers Weekly\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!\" \u003cb\u003e--Norm Brodsky, Senior Contributing Editor, \u003ci\u003eInc.\u003c\/i\u003e magazine\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Steve Hindy and Tom Potter's Beer School may be the first business book ever that could set the cold heart of a Hollywood producer racing. This one has it all, Mr. DeMille, and if I owned the rights, I'd already have my people on the line with your people.\" \u003cb\u003e--Jack Curtin, \u003ci\u003eCelebrator Beer News\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established.\" \u003cb\u003e--Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor of \u003ci\u003eThe Road to Success: How to Manage Growth\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale.\" \u003cb\u003e--Ken Grossman, founder, Sierra Nevada Brewing Co.\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45113363202199,"sku":"9780470068670","price":1444.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470068670.webp?v=1767268415","url":"https:\/\/atlanticbooks.com\/products\/beer-school-bottling-success-at-the-brooklyn-brewery-9780470068670","provider":"Atlantic Books","version":"1.0","type":"link"}