{"product_id":"behavioral-data-analysis-with-r-and-python-customer-driven-data-for-real-business-results-9781492061373","title":"Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business Results","description":"\u003cp\u003e • Author(s): Florent Buisson\u003cbr\u003e • Publisher: O'Reilly Media\u003cbr\u003e • Publisher Imprint: O'Reilly Media\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHarness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis. \u003c\/p\u003e\u003cp\u003e Advanced experimental design helps you get the most out of your A\/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, this practical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eUnderstand the specifics of behavioral data \u003c\/li\u003e\n\u003cli\u003eExplore the differences between measurement and prediction \u003c\/li\u003e\n\u003cli\u003eLearn how to clean and prepare behavioral data \u003c\/li\u003e\n\u003cli\u003eDesign and analyze experiments to drive optimal business decisions \u003c\/li\u003e\n\u003cli\u003eUse behavioral data to understand and measure cause and effect \u003c\/li\u003e\n\u003cli\u003eSegment customers in a transparent and insightful way \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"O'Reilly Media","offers":[{"title":"Paperback","offer_id":45033022455959,"sku":"9781492061373","price":5520.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781492061373.webp?v=1769198656","url":"https:\/\/atlanticbooks.com\/products\/behavioral-data-analysis-with-r-and-python-customer-driven-data-for-real-business-results-9781492061373","provider":"Atlantic Books","version":"1.0","type":"link"}