{"product_id":"beyond-advertising-creating-value-through-all-customer-touchpoints-9781119074229","title":"Beyond Advertising: Creating Value Through All Customer Touchpoints","description":"\u003cp\u003e • Author(s): Yoram (Jerry) Wind\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? \u003ci\u003eBeyond Advertising\u003c\/i\u003e provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities. \u003c\/p\u003e\u003cp\u003eThis book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHolistically orchestrate and allocate resources across \u003ci\u003eall\u003c\/i\u003e touchpoints\u003c\/li\u003e \u003cli\u003eRedefine expectations of success to align for multi-win outcomes\u003c\/li\u003e \u003cli\u003eProvide every stakeholder at all touch- points a R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story\u003c\/li\u003e \u003cli\u003eDevelop all touchpoints to maximize the M.A.D.E.\u003csup\u003es\u003c\/sup\u003e value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45113405702295,"sku":"9781119074229","price":1896.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781119074229.webp?v=1769206234","url":"https:\/\/atlanticbooks.com\/products\/beyond-advertising-creating-value-through-all-customer-touchpoints-9781119074229","provider":"Atlantic Books","version":"1.0","type":"link"}