{"product_id":"beyond-black-celebrity-and-race-in-obamas-america-9781780931494","title":"Beyond Black: Celebrity and Race in Obama's America","description":"\u003cp\u003e • Author(s): Ellis Cashmore\u003cbr\u003e • Publisher: Bloomsbury Publishing PLC\u003cbr\u003e • Publisher Imprint: Bloomsbury Publishing PLC\u003cbr\u003e • BISAC: Media Studies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBeyond Black\u003c\/i\u003e is Ellis Cashmore's compelling appraisal of the impact of black celebrities on the cultural landscape of contemporary America. In recent years a new variety of African American celebrity has emerged: acquisitive, ambitious, flamboyantly successful and individualistic - more interested in channelling their energy into career development than into the political struggles that animated some of their predecessors. Bill Cosby and Oprah Winfrey were early examples; current A-listers include Beyonc  and Tiger Woods. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe most valuable product these celebrities sell, according to Cashmore, is a particular conception of America: as a nation where racism has been - if not banished - rendered insignificant. Jargon-free but with scholarly attention to theory, evidence and logic, this is a riveting account of contemporary American society, from the minstrel shows of the nineteenth century, through the Hollywood film industry of the 1930s, to today's hip-hop culture.","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Paperback","offer_id":45082545193111,"sku":"9781780931494","price":2614.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781780931494.webp?v=1767634831","url":"https:\/\/atlanticbooks.com\/products\/beyond-black-celebrity-and-race-in-obamas-america-9781780931494","provider":"Atlantic Books","version":"1.0","type":"link"}