{"product_id":"beyond-ethical-consumption-religious-like-behaviours-and-marketing-habits-for-fervid-attachment-to-brands-shopping-limerence-political-fanatici-9783034321037","title":"Beyond Ethical Consumption: Religious-Like Behaviours and Marketing Habits for Fervid Attachment to Brands, Shopping Limerence, Political Fanatici","description":"\u003cp\u003e • Author(s): Giovanni Pino | Alessandro M. Peluso | Gianluigi Guido\u003cbr\u003e • Publisher: Peter Lang Group Ag, International Academic P\u003cbr\u003e • Publisher Imprint: Peter Lang Group Ag, International Academic P\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eThis book examines what happens when consumption - originally based on ethical issues - becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a recurrent behaviour which excludes a renewal of critical judgments and usually turns into habit or, even, fanaticism. Five related studies are presented in both consumer and political marketing: from fervid attachment to brands, to induction of compulsive forms of shopping or, even, fanatic behaviours, such as political extremism. On these themes, this volume offers a European point of view and, in particular, an Italian one, proposing new and original lines of research that have never been explored before.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46480965042327,"sku":"9783034321037","price":5366.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783034321037.jpg?v=1766310911","url":"https:\/\/atlanticbooks.com\/products\/beyond-ethical-consumption-religious-like-behaviours-and-marketing-habits-for-fervid-attachment-to-brands-shopping-limerence-political-fanatici-9783034321037","provider":"Atlantic Books","version":"1.0","type":"link"}