{"product_id":"beyond-the-familiar-long-term-growth-through-customer-focus-and-innovation-9780470976319","title":"Beyond the Familiar: Long-Term Growth Through Customer Focus and Innovation","description":"\u003cp\u003e • Author(s): Patrick Barwise\u003cbr\u003e • Publisher: Jossey-Bass\u003cbr\u003e • Publisher Imprint: Jossey-Bass\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003eStrong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success:  \u003c\/p\u003e\u003cul type=\"disc\"\u003e *Offer a clear, relevant \u003cb\u003e\u003ci\u003ecustomer promise\u003c\/i\u003e\u003c\/b\u003e *Build \u003cb\u003e\u003ci\u003ecustomer trust\u003c\/i\u003e\u003c\/b\u003e by reliably delivering that promise *\u003cb\u003e\u003ci\u003eContinuously improve\u003c\/i\u003e\u003c\/b\u003e the promise, while still reliably delivering it *Drive the market by \u003cb\u003e\u003ci\u003einnovating\u003c\/i\u003e\u003c\/b\u003e beyond the familiar *Support all this with an \u003cb\u003e\u003ci\u003eopen organization\u003c\/i\u003e\u003c\/b\u003e that promotes frank discussion based on clear facts and market feedback.  \u003cp\u003eAbove all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.\u003c\/p\u003e\n\u003c\/ul\u003e","brand":"Jossey-Bass","offers":[{"title":"Hardcover","offer_id":45201325424791,"sku":"9780470976319","price":2274.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470976319.webp?v=1767307264","url":"https:\/\/atlanticbooks.com\/products\/beyond-the-familiar-long-term-growth-through-customer-focus-and-innovation-9780470976319","provider":"Atlantic Books","version":"1.0","type":"link"}