{"product_id":"big-data-analytics-digital-marketing-and-decision-making-9781032310305","title":"Big Data Analytics: Digital Marketing and Decision-Making","description":"\u003cp\u003e • Author(s): Kiran Chaudhary\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Auerbach Publications\u003cbr\u003e • BISAC: Data Science - Data Analytics\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBig Data Analytics: Digital Marketing and Decision-Making\u003c\/strong\u003e covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes.\u003c\/p\u003e\u003cp\u003eChapters examining analytics for decision-making cover such topics as: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eBig data analytics for gathering business intelligence\u003c\/li\u003e \u003cli\u003eData analytics and consumer behavior\u003c\/li\u003e \u003cli\u003eThe role of big data analytics in organizational decision-making\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThis book also looks at digital marketing and focuses on such areas as: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe prediction of marketing by consumer analytics\u003c\/li\u003e \u003cli\u003eWeb analytics for digital marketing\u003c\/li\u003e \u003cli\u003eSmart retailing\u003c\/li\u003e \u003cli\u003eLeveraging web analytics for optimizing digital marketing strategies\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eBig Data Analytics: Digital Marketing and Decision-Making\u003c\/strong\u003e aims to help organizations increase their profits by making better decisions on time through the use of data analytics. It is written for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce and marketing, big data analytics, and organizational decision-making.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45242096713879,"sku":"9781032310305","price":6619.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781032310305.webp?v=1769230865","url":"https:\/\/atlanticbooks.com\/products\/big-data-analytics-digital-marketing-and-decision-making-9781032310305","provider":"Atlantic Books","version":"1.0","type":"link"}