{"product_id":"big-data-analytics-for-the-prediction-of-tourist-preferences-worldwide-9781835493397","title":"Big Data Analytics for the Prediction of Tourist Preferences Worldwide","description":"\u003cp\u003e • Author(s): N. Padmaja | Rajalakshmi Subramaniam | Sanjay Mohapatra\u003cbr\u003e • Publisher: Emerald Publishing Limited\u003cbr\u003e • Publisher Imprint: Emerald Publishing Limited\u003cbr\u003e • BISAC: Industries - Hospitality, Travel \u0026amp; Tourism\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBig Data analytics and machine learning are being adopted in a range of industries - but how can these technologies be utilised and what can they offer to the tourism industry? In the process of their journeys and in their decision-making processes, people who travel contribute to the generation of a huge flow of data; all this information is a potential base for creating smart destinations and improving tourism organizations' potential to customize their products and service offerings.\u003c\/p\u003e \u003cp\u003eThe real execution of such inventive forms of data-driven value generation in tourism continues to be more restricted to the theory or used in a few exceptional cases. Big data and machine learning techniques in tourism persists as an unclear concept and a subject of investigation that necessitates closer analysis from an extensive range of field and research methods. \u003cem\u003eBig Data Analytics for the Prediction of Tourist Preferences Worldwide\u003c\/em\u003e tackles this challenge, exploring the benefits, importance and demonstrates how Big Data can be applied in predicting tourist preferences and delivering tourism services in a customer friendly manner.\u003c\/p\u003e \u003cp\u003eThe authors provide theoretical and experiential contributions designed to see a wider adoption of these technologies in the tourism industry.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46444185452695,"sku":"9781835493397","price":6446.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781835493397.webp?v=1769129316","url":"https:\/\/atlanticbooks.com\/products\/big-data-analytics-for-the-prediction-of-tourist-preferences-worldwide-9781835493397","provider":"Atlantic Books","version":"1.0","type":"link"}