{"product_id":"big-data-big-analytics-emerging-business-intelligence-and-analytic-trends-for-todays-businesses-9781118147603","title":"Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today's Businesses","description":"\u003cp\u003e • Author(s): Michael Minelli\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Leadership\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Inside Flap\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBIG DATA BIG ANALYTICS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe Age of Big Data Analytics is here, and these are truly revolutionary times. This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics. This represents a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability. \u003c\/p\u003e\u003cp\u003eWritten for business managers and executives who want to make the most out of their information resources, \u003ci\u003eBig Data, Big Analytics\u003c\/i\u003e strikes a careful balance between high-level strategy and sample code, making an otherwise highly technical topic accessible through stories, metaphors, and analogies. The authors--decision science and analytics experts--describe the enabling technology and illustrate the value of Big Data through industry examples. After introducing the people and corporations who are successfully working with Big Data, the book delves deeper into the organization and the roles it takes to make Big Data successful. \u003c\/p\u003e\u003cp\u003eIn this user-friendly guide, you'll discover: \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhat Big Data is and why it's important\u003c\/li\u003e \u003cli\u003eIndustry examples (Financial Services, Healthcare, etc.)\u003c\/li\u003e \u003cli\u003eBig Data and the New School of Marketing\u003c\/li\u003e \u003cli\u003eFraud, risk, and Big Data\u003c\/li\u003e \u003cli\u003eBig Data technology\u003c\/li\u003e \u003cli\u003eOld versus new approaches\u003c\/li\u003e \u003cli\u003eOpen source technology for Big Data analytics\u003c\/li\u003e \u003cli\u003eThe Cloud and Big Data\u003c\/li\u003e \u003cli\u003ePredictive analytics\u003c\/li\u003e \u003cli\u003eCrowdsourcing analytics\u003c\/li\u003e \u003cli\u003eComputing platforms, limitations, and emerging technologies\u003c\/li\u003e \u003cli\u003eConsumption of analytics\u003c\/li\u003e \u003cli\u003eData visualization as a way to take immediate action\u003c\/li\u003e \u003cli\u003eMoving from beyond the tools to analytic applications\u003c\/li\u003e \u003cli\u003eCreating a culture that nurtures decision science talent\u003c\/li\u003e \u003cli\u003eA thorough summary of ethical and privacy issues\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe availability of Big Data, low-cost commodity hardware, new information management, and analytic software has produced boundless opportunities for your organization to jump ahead of the competition. Discover how to analyze astonishing data sets quickly and cost-effectively with the tools and strategies found in \u003ci\u003eBig Data, Big Analytics\u003c\/i\u003e.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45113423790231,"sku":"9781118147603","price":3609.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118147603.webp?v=1767268480","url":"https:\/\/atlanticbooks.com\/products\/big-data-big-analytics-emerging-business-intelligence-and-analytic-trends-for-todays-businesses-9781118147603","provider":"Atlantic Books","version":"1.0","type":"link"}