{"product_id":"big-data-marketing-engage-your-customers-more-effectively-and-drive-value-9781118733899","title":"Big Data Marketing: Engage Your Customers More Effectively and Drive Value","description":"\u003cp\u003e • Author(s): Lisa Arthur\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMany of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Meanwhile, valuable information about consumer preferences continues to accumulate and overwhelm decision makers. It's time to tame the beast named Big Data.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBig Data Marketing\u003c\/i\u003e provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, \u003ci\u003eBig Data Marketing\u003c\/i\u003e will help you discover the remedy offered by data-driven marketing with a five-step plan for tackling big data insights. \u003c\/p\u003e\u003cp\u003e You'll discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow marketers can use data to learn what they need to know\u003c\/li\u003e \u003cli\u003eHow to make metrics your mantra\u003c\/li\u003e \u003cli\u003eThe five fundamental components of a successful strategy\u003c\/li\u003e \u003cli\u003eStrategies to drive marketing relevance and Return On Marketing Investment (ROMI)\u003c\/li\u003e \u003cli\u003eApproaches to managing marketing spend--a company's largest variable expenditure\u003c\/li\u003e \u003cli\u003eHow to drive value through relevant marketing\u003c\/li\u003e \u003cli\u003eProven ways to elevate customer experiences\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e Learn how to better understand the market and advance your overall strategy and marketing techniques. \u003ci\u003eBig Data Marketing\u003c\/i\u003e reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to ensure your business's success.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45155693461655,"sku":"9781118733899","price":2129.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118733899.webp?v=1767301281","url":"https:\/\/atlanticbooks.com\/products\/big-data-marketing-engage-your-customers-more-effectively-and-drive-value-9781118733899","provider":"Atlantic Books","version":"1.0","type":"link"}