{"product_id":"big-data-understanding-how-data-powers-big-business-9781118739570","title":"Big Data: Understanding How Data Powers Big Business","description":"\u003cp\u003e • Author(s): Bill Schmarzo\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Database Administration \u0026amp; Management\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFor decades, all of the technologies that organizations used to measure and forecast their operations were a small niche in enterprise computing. That situation reversed itself a few years ago, and now the inevitable emergence of big data demands clear thinking and advice.\u003c\/p\u003e \u003cp\u003eBill Schmarzo is the real deal. He shares his experience and know-how freely in a book that lays it out without hype.\"\u003cbr\u003e --\u003cb\u003eNeil Raden, \u003c\/b\u003e CEO \u0026amp; Principal Analyst, Hired Brains Research\u003c\/p\u003e \u003cp\u003eBig Data offers good sense, practical guidance, and pragmatism in what is at present a confused, confusing, and overly theoretical area. Anyone venturing into the big data outback would do well to stick Bill's book in their backpack.\"\u003cbr\u003e --\u003cb\u003eMarc Demarest, \u003c\/b\u003e CEO and Principal, Noumenal, Inc.\u003c\/p\u003e \u003cp\u003eBill is a leading voice in big data technology and the impact to business, and is referred to in the industry as 'the Dean of Big Data.' If you want the straight scoop on how and what to do with big data, read Bill's book.\"\u003cbr\u003e --\u003cb\u003eJohn Furrier, \u003c\/b\u003e Founder and CEO, SiliconANGLE Media, and co-host of @theCUBE\u003c\/p\u003e \u003cp\u003e\u003cb\u003eLearn to leverage big data and boost business value\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBig data is more than another hot technology trend. In fact, it's as much about business transformation as about technology. It's about leveraging the unique, actionable insights gleaned about your customers, products, and operations to rewire your value creation process and optimize your key business initiatives. Big data is about making money.\u003c\/p\u003e \u003cp\u003eThis book tackles big data business opportunities head-on. You'll find practical advice, techniques, methodologies, downloadable worksheets, and many examples gained from years of working with some of the world's leading analytics-driven organizations. You'll learn to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eLeverage the Big Data Business Maturity Index to identify where and how big data can deliver meaningful business value\u003c\/li\u003e \u003cli\u003eIdentify the \"right\" metrics against which to measure the success of your big data initiative\u003c\/li\u003e \u003cli\u003eUnderstand key big data technologies and advanced analytic developments\u003c\/li\u003e \u003cli\u003eLeverage industry standard value creation models such as Michael Porter's Five Forces and Value Chain to identify how the big data business drivers can impact your organization's key business processes\u003c\/li\u003e \u003cli\u003eSummarize big data best practices, approaches, and value creation techniques into a Big Data Storymap to guide your organization\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45113423986839,"sku":"9781118739570","price":2447.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118739570.webp?v=1769206232","url":"https:\/\/atlanticbooks.com\/products\/big-data-understanding-how-data-powers-big-business-9781118739570","provider":"Atlantic Books","version":"1.0","type":"link"}