{"product_id":"biotechnology-management-from-a-strategic-management-perspective-9783639764116","title":"Biotechnology Management from A Strategic Management Perspective","description":"\u003cp\u003e • Author(s): Rachel Kim\u003cbr\u003e • Publisher: Scholars' Press\u003cbr\u003e • Publisher Imprint: Scholars' Press\u003cbr\u003e • BISAC: Production \u0026amp; Operations Management\u003c\/p\u003e\u003cp\u003eThe U.S. bio-pharmaceutical industry is the best contributor to new drug developments in the global marketplace. In this highly innovation-driven industry, R\u0026amp;D managers make sense of strategic issues and take actions based on them. This study empirically validated R\u0026amp;D managerial cognitive interplay with R\u0026amp;D behavior and innovation. Furthermore, this study formulated the best-fitting innovative management model for achieving innovation. The outcome of this study essentially placed R\u0026amp;D managers in the center of innovation and refined R\u0026amp;D managerial impact on cognitive and behavioral process in the pursuit of innovation. Finally, this study provided R\u0026amp;D managers with the five predictors of innovation for them to be cognizant of how to efficiently increase innovation. This study revealed the significance of the R\u0026amp;D managerial model as it highlights the interwoven and multifaceted relationships between R\u0026amp;D managerial cognition, R\u0026amp;D behavior, and innovation.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46507055808663,"sku":"9783639764116","price":4428.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783639764116.webp?v=1769198032","url":"https:\/\/atlanticbooks.com\/products\/biotechnology-management-from-a-strategic-management-perspective-9783639764116","provider":"Atlantic Books","version":"1.0","type":"link"}