{"product_id":"black-enterprise-guide-to-starting-your-own-business-9780471324546","title":"Black Enterprise Guide to Starting Your Own Business","description":"\u003cp\u003e • Author(s): Wendy Beech\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: New Business Enterprises\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eBLACK ENTERPRISE magazine is the premier business news source for African Americans. With thirty years of experience, Black Enterprise continues to chronicle the achievements of African American professionals while providing monthly reports on entrepreneurship, investing, personal finance, business news and trends, and career management. Now, Black Enterprise brings to you the \u003ci\u003eGuide to Starting Your Own Business\u003c\/i\u003e, the one-stop definitive resource for everything today's entrepreneur needs to know to launch and run a solid business. \u003c\/p\u003e\u003cp\u003eFormer Black Enterprise editor Wendy Beech knows that being a successful business owner takes more than capital and a solid business plan. She offers essential, timely advice on all aspects of entrepreneurship, including defining and protecting a business idea, researching the industry and the competition, confronting legal issues, choosing a good location, financing, and advertising. You'll even learn how to make the most of the Internet by establishing a Web presence. Plus, you'll hear from black entrepreneurs who persevered in the face of seemingly unbeatable odds and have now joined the ranks of incredibly successful black business owners. This exceptional reference tool also includes: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe ten qualities you must possess to be a successful entrepreneur.\u003c\/li\u003e \u003cli\u003eA list of helpful resources at the end of every chapter. \u003cp\u003eIf you've ever dreamed about going into business for yourself, if you feel you've hit the glass ceiling in corporate America, if you have the drive and the desire to take control of your destiny, the \u003ci\u003eBlack Enterprise Guide to Starting Your Own Business\u003c\/i\u003e will motivate and inspire you--every step of the way.\u003c\/p\u003e \u003cp\u003eSpecial Bonus.\u003c\/p\u003e \u003cp\u003eTo help you stay abreast of the latest entrepreneurial trends, Black Enterprise is pleased to offer: \u003c\/p\u003e \u003c\/li\u003e \u003cli\u003eA free issue of Black Enterprise magazine.\u003c\/li\u003e \u003cli\u003eA free edition of The Exchange Newsletter for Entrepreneurs.\u003c\/li\u003e \u003cli\u003eA discount coupon for savings off the registration fee at the annual Black Enterprise Entrepreneurs Conference.\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45113444040855,"sku":"9780471324546","price":1712.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471324546.webp?v=1769206237","url":"https:\/\/atlanticbooks.com\/products\/black-enterprise-guide-to-starting-your-own-business-9780471324546","provider":"Atlantic Books","version":"1.0","type":"link"}