{"product_id":"blind-spots-how-to-uncover-and-attract-the-fastest-emerging-economy-9780730345404","title":"Blind Spots: How to Uncover and Attract the Fastest Emerging Economy","description":"\u003cp\u003e • Author(s): Rj Brideson\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e'We already have women in our marketing team. We can't have gender blind spots!'\u003cbr\u003e\u003cb\u003e--Legacy CMO\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e'My bottom line is already fine and our formula works, besides why would I make a budget for \"women\"?'\u003cbr\u003e\u003cb\u003e--Traditional Business CEO\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBlind Spots\u003c\/i\u003e puts modern leaders on the \u003ci\u003eoffense\u003c\/i\u003e for the next big $28 trillion disruption to hit the changing business landscape: \u003ci\u003eWOMEN.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIt's time to lose the out-dated stereotypes and get real about the business of women today. She's influencing and making the final decision in most category purchases. She's outpacing men globally in graduate education, as well as influence, and her total world income is growing exponentially year-on-year. Yet most businesses aren't maximising their connection to her powerful wallet and underserved needs.\u003c\/p\u003e \u003cp\u003eWith granular, visionary insight, Australian marketing veteran RJ Brideson challenges business to get gender-smart and smell the ensuing profits. Full of unique case studies across a wide range of industries, \u003ci\u003eBlind Spots\u003c\/i\u003e provides you with the tools, facts and clarity needed to alchemise this complex issue into greater market share and top-down cultural change.\u003c\/p\u003e \u003cp\u003eGet reading now and get ready for the transformation that will have you: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eleveraging fast growth in an uncertain economy\u003c\/li\u003e \u003cli\u003ediscovering key gender indicators and turning gender differences into gender profits\u003c\/li\u003e \u003cli\u003ehelping her make, not break, your brand\u003c\/li\u003e \u003cli\u003ecreating a rich and enduring relationship with women for long lasting loyalty.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eBlind Spots\u003c\/i\u003e is your bible for surviving and thriving in the new gender-intelligent economy.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45113456033943,"sku":"9780730345404","price":1408.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780730345404.webp?v=1767642213","url":"https:\/\/atlanticbooks.com\/products\/blind-spots-how-to-uncover-and-attract-the-fastest-emerging-economy-9780730345404","provider":"Atlantic Books","version":"1.0","type":"link"}