{"product_id":"blockchain-babel-the-crypto-craze-and-the-challenge-to-business-9780749497989","title":"Blockchain Babel: The Crypto-Craze and the Challenge to Business","description":"\u003cp\u003e • Author(s): Igor Pejic\u003cbr\u003e • Publisher: Kogan Page\u003cbr\u003e • Publisher Imprint: Kogan Page\u003cbr\u003e • BISAC: Finance - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWINNER: \u003c\/b\u003e Independent Press Award 2020 - Technology Category \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBlockchain is the technology behind bitcoin and other crypto-currencies. According to Santander, it could save financial institutions $15-20bn a year from 2022 onward. Most experts see an unprecedented potential, but many banks, payment processors and credit card companies fret that bitcoin entrepreneurs could cast a pall over their core business. Whatever the position of blockchain, many voices are shouting from different angles, creating a cacophony of confusion including tech-evangelists, anarcho-libertarians and industry experts. But while everybody in IT and banking seems to have an opinion on the blockchain, there is little systematic research, no strategic analysis. \u003cb\u003e\u003ci\u003eBlockchain Babel\u003c\/i\u003e\u003c\/b\u003e is the ultimate guide to the most disruptive technology to have entered the finance industry in recent years. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eBlockchain Babel\u003c\/i\u003e \u003c\/b\u003elooks at blockchain alongside innovation diffusion, competitive dynamics and management strategy. Shortlisted as one of the three best business book proposals by McKinsey and the \u003ci\u003eFinancial Times\u003c\/i\u003e for the Bracken Bower Prize in 2016, this is a must-read for business leaders and aspiring leaders wanting to grasp blockchain and put it into context and understand the practical implications it may have.","brand":"Kogan Page","offers":[{"title":"Hardcover","offer_id":45113457803415,"sku":"9780749497989","price":6265.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780749497989.webp?v=1767899402","url":"https:\/\/atlanticbooks.com\/products\/blockchain-babel-the-crypto-craze-and-the-challenge-to-business-9780749497989","provider":"Atlantic Books","version":"1.0","type":"link"}