{"product_id":"blurbs-book-descriptions-copywriting-for-authors-9798287718114","title":"Blurbs \u0026 Book Descriptions: Copywriting for Authors","description":"\u003cp\u003e • Author(s): Paul Tomlinson\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Composition \u0026amp; Creative Writing - General\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStruggling to Write Blurbs for Your Novels?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eMany authors find writing blurbs or book descriptions difficult. Why is it so hard? Because it requires a different kind of writing than we're familiar with. To write an effective blurb, you need to learn the art of \u003ci\u003ecopywriting\u003c\/i\u003e - a skill that we tend to associate with the marketing and advertising industries. This association makes some authors uncomfortable. But copywriting can be used for good as well as evil. \u003cp\u003e\u003c\/p\u003eBlurbs \u0026amp; Book Descriptions presents the copywriting skills a modern author needs and shows how they can be applied to create effective text for promoting novels. Avoiding the underhand tricks used by some advertisers, it emphasises positive marketing techniques. These allow authors to provide a service to genre fiction readers by presenting the information they are seeking when choosing something to read. \u003cp\u003e\u003c\/p\u003eContent includes: \u003cul\u003e\n\u003cli\u003eWhy Marketing Makes Us Uncomfortable\u003c\/li\u003e\n\u003cli\u003eCopywriting Basics\u003c\/li\u003e\n\u003cli\u003eWhat Are You Selling \u0026amp; Who's Buying?\u003c\/li\u003e\n\u003cli\u003eMagic Words \u0026amp; Punchy Copy\u003c\/li\u003e\n\u003cli\u003eHeadlines \u0026amp; Taglines\u003c\/li\u003e\n\u003cli\u003eLoglines \u0026amp; Elevator Pitches\u003c\/li\u003e\n\u003cli\u003eContent \u0026amp; Structure of a Fiction Blurb\u003c\/li\u003e\n\u003cli\u003eBlurb Dissections\u003c\/li\u003e\n\u003cli\u003eWhat Can We Learn from Movie Trailers?\u003c\/li\u003e\n\u003cli\u003eGenre Fiction Blurbs\u003c\/li\u003e\n\u003cli\u003eBlurbs \u0026amp; Loglines for Ensemble Stories \u0026amp; Collections\u003c\/li\u003e\n\u003cli\u003eBlurbs \u0026amp; Loglines for Series\u003c\/li\u003e\n\u003cli\u003eWriting a Story Premise or Story Concept\u003c\/li\u003e\n\u003cli\u003eNon-Fiction Blurbs\u003c\/li\u003e\n\u003cli\u003eSynopses \u0026amp; Query Letters\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eWith examples from a broad range of genres, this book shows you how to put your writing skills to use and promote your work to the right kind of reader.","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46335338348695,"sku":"9798287718114","price":1178.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798287718114.webp?v=1768674649","url":"https:\/\/atlanticbooks.com\/products\/blurbs-book-descriptions-copywriting-for-authors-9798287718114","provider":"Atlantic Books","version":"1.0","type":"link"}