{"product_id":"bmw-exploring-customer-attitudes-9781478328186","title":"BMW: Exploring Customer Attitudes","description":"\u003cp\u003e • Author(s): Marion Weiler\u003cbr\u003e • Publisher: Createspace Independent Publishing Platform\u003cbr\u003e • Publisher Imprint: Createspace Independent Publishing Platform\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGiving the powerful means of branding and brand-based differentiation for creating and sustaining a competitive advantage especially in highly competitive markets such as the automobile market, this book explores brand attitudes of existing and potential customers towards the brand BMW. Moreover, this book analyzes the level and source of customer satisfaction as well as the level and source of customer loyalty of existing and potential customers.\u003c\/p\u003e","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Paperback","offer_id":45505565491351,"sku":"9781478328186","price":2572.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781478328186.webp?v=1767456606","url":"https:\/\/atlanticbooks.com\/products\/bmw-exploring-customer-attitudes-9781478328186","provider":"Atlantic Books","version":"1.0","type":"link"}