{"product_id":"body-over-brand-church-that-ushers-in-heaven-on-earth-9798255176199","title":"Body Over Brand: Church That Ushers in Heaven on Earth","description":"\u003cp\u003e • Author(s): Duke Fitz-Theodore Randolph\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eBody Over Brand: Church That Ushers in Heaven on Earth is a practical and theological call for the church to recover its identity as the living Body of Christ rather than a brand, platform, institution or image-driven enterprise. Using the author's GILES model: Giftings, Identity, Leadership, Empowerment and Socio-Culture, it shows that the church is strongest when ordinary believers are equipped, included and released into meaningful ministry. The book explores what the church is, what it is not, and how weak leadership, class divisions, poor structures, and church-centred instead of Christ-centred priorities can distort Christian community. Contrasting true Christianity with \"churchianity\", it exposes forms of church life shaped by power, money, control and performance rather than love, discipleship and service. Through biblical reflection, practical models and interdisciplinary insight, it shows how churches can strengthen identity, improve lay ministry, cultivate divine provision and embody heaven's values on earth by choosing faithfulness over fame, people over performance, and the Body over the brand.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47890848120983,"sku":"9798255176199","price":978.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798255176199.webp?v=1781181583","url":"https:\/\/atlanticbooks.com\/products\/body-over-brand-church-that-ushers-in-heaven-on-earth-9798255176199","provider":"Atlantic Books","version":"1.0","type":"link"}