{"product_id":"book-clubs-and-book-commerce-9781108708814","title":"Book Clubs and Book Commerce","description":"\u003cp\u003e • Author(s): Corinna Norrick-Rühl\u003cbr\u003e • Publisher: Cambridge University Press\u003cbr\u003e • Publisher Imprint: Cambridge University Press\u003cbr\u003e • BISAC: Non-Classifiable\u003c\/p\u003e\u003cp\u003eIn the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46455876583575,"sku":"9781108708814","price":1783.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781108708814.webp?v=1769176567","url":"https:\/\/atlanticbooks.com\/products\/book-clubs-and-book-commerce-9781108708814","provider":"Atlantic Books","version":"1.0","type":"link"}