{"product_id":"born-to-be-wired-lessons-from-a-lifetime-transforming-television-wiring-america-for-the-internet-and-growing-formula-one-discovery-sirius-xm-and-9781668051535","title":"Born to Be Wired: Lessons from a Lifetime Transforming Television, Wiring America for the Internet, and Growing Formula One, Discovery, Sirius XM, and","description":"\u003cp\u003e • Author(s): John Malone\u003cbr\u003e • Publisher: Simon \u0026amp; Schuster\u003cbr\u003e • Publisher Imprint: Simon \u0026amp; Schuster\u003cbr\u003e • BISAC: Industries - Media \u0026amp; Communications\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIf you've ever streamed a show on HBO Max, seen a Formula One race, hummed a tune on SiriusXM, bought concert tickets via Ticketmaster, or watched an Atlanta Braves game, you've crossed paths with John Malone. You just didn't know it.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eJohn Malone remains a stranger to most people, though millions have been touched by the technologies and content he made possible. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eBorn to Be Wired\u003c\/i\u003e, this legendary \"cable cowboy\" shares stories from behind the scenes of the most transformative deals in media, entertainment, and technology. He recounts the extraordinary saga of how America was wired--how a single copper strand evolved from a rural TV-antenna service into a high-speed backbone powering the internet and clearing the path for Amazon, Facebook, and Google. \u003cp\u003e\u003c\/p\u003e Malone offers an insider's account of launching television's first cable networks--including Discovery, TBS, QVC, and BET--and the strategy behind era-defining mergers, from Warner Bros. Discovery to Live Nation Entertainment. His Liberty Media ventures, including Formula One, have delivered long-term returns often compared to Berkshire Hathaway. \u003cp\u003e\u003c\/p\u003e More than a business story, this is a personal reflection--from a quiet kid with a mechanic's curiosity to a media visionary confronting the costs and consequences of disruption in an industry he helped reshape. \u003cp\u003e\u003c\/p\u003e Trained at the storied Bell Labs and gifted with a mathematical mind, Malone saw patterns in complexity. Where others saw chaos, he saw systems--and reconfigured companies with the precision of an engineer, unlocking value no one else could see. \u003cp\u003e\u003c\/p\u003e Sweeping, revealing, and deeply human, \u003ci\u003eBorn to Be Wired\u003c\/i\u003e offers a rare glimpse into the logic--and the life--behind the screen.","brand":"Simon \u0026 Schuster","offers":[{"title":"Hardcover","offer_id":46289017798807,"sku":"9781668051535","price":585.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781668051535.webp?v=1768664216","url":"https:\/\/atlanticbooks.com\/products\/born-to-be-wired-lessons-from-a-lifetime-transforming-television-wiring-america-for-the-internet-and-growing-formula-one-discovery-sirius-xm-and-9781668051535","provider":"Atlantic Books","version":"1.0","type":"link"}