{"product_id":"brains-versus-capital-entrepreneurship-for-everyone-lean-smart-simple-9789813235830","title":"Brains Versus Capital: Entrepreneurship for Everyone: Lean, Smart, Simple","description":"\u003cp\u003e • Author(s): Gunter Faltin\u003cbr\u003e • Publisher: World Scientific Publishing Company\u003cbr\u003e • Publisher Imprint: World Scientific Publishing Company\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e'Gunter Fatlin, himself a very successful entrepreneur, has written an inspiring book which can act as a guide to all those seeking to make the most of their talents -- enabling them to establish their own company.'Muhammad Yunus2006 Nobel Peace Prize laureate Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own 'idea-masterpiece' as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günter Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to 'The Tea Campaign' (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Günter Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies.\u003c\/p\u003e","brand":"World Scientific Publishing Company","offers":[{"title":"Paperback","offer_id":45032114847895,"sku":"9789813235830","price":1921.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789813235830.webp?v=1767098319","url":"https:\/\/atlanticbooks.com\/products\/brains-versus-capital-entrepreneurship-for-everyone-lean-smart-simple-9789813235830","provider":"Atlantic Books","version":"1.0","type":"link"}