{"product_id":"brainstorming-a-how-to-strategy-guide-9783668918412","title":"Brainstorming. A How-To Strategy Guide","description":"\u003cp\u003e • Author(s): Anonym\u003cbr\u003e • Publisher: Grin Verlag\u003cbr\u003e • Publisher Imprint: Grin Verlag\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSeminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Heilbronn University of Applied Sciences, language: English, abstract: In the late 1930s, Alex Osborn was fed up to the back teeth. In the advertising agency BDO, of which he was among the co-founders, there were dozens of meetings which were anything but inspiring; they lasted too long, they were tiring and they also inhibited any kind of creativity. Osborn was aware of these flaws and recalled the 400-year-old Indian method - Prai Barshana - and improved upon it. He named this new technique after this Indian method: \"using the brain to storm a problem\". Today, brainstorming is one of the most popular methods of idea generating and it is helpful in aiding creativity in business. Through spontaneous expressions within a group, without judgement or critiquing, a large number of ideas are generated and developed in order to solve a specific problem.\u003c\/p\u003e","brand":"Grin Verlag","offers":[{"title":"Paperback","offer_id":45568646414487,"sku":"9783668918412","price":2135.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783668918412.webp?v=1767934809","url":"https:\/\/atlanticbooks.com\/products\/brainstorming-a-how-to-strategy-guide-9783668918412","provider":"Atlantic Books","version":"1.0","type":"link"}