{"product_id":"brand-aesthetics-9781349340552","title":"Brand Aesthetics","description":"\u003cp\u003e • Author(s): G. Mazzalovo\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eExplores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45281617051799,"sku":"9781349340552","price":7994.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781349340552.webp?v=1769299743","url":"https:\/\/atlanticbooks.com\/products\/brand-aesthetics-9781349340552","provider":"Atlantic Books","version":"1.0","type":"link"}