{"product_id":"brand-building-for-veterinary-professionals-9781394284559","title":"Brand Building for Veterinary Professionals","description":"\u003cp\u003e • Author(s): Rhonda Bell\u003cbr\u003e • Publisher: John Wiley \u0026amp; Sons Inc\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Nursing - Management \u0026amp; Leadership\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEssential guide and toolkit for veterinary professionals embarking on various entrepreneurial paths focused on animal health\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eTaking a holistic approach, \u003ci\u003eBrand Building for Veterinary Professionals\u003c\/i\u003e seamlessly integrates mindset, goal setting, career coaching, branding, and digital marketing strategies to serve as a completely comprehensive guide to building and growing any type of veterinary practice or animal related business. This guide is enriched with interactive assignments designed to put theory into practice, including those focused on crafting a compelling brand voice and constructing detailed audience avatars, as well as a number of case studies and real-world examples. \u003c\/p\u003e\u003cp\u003eThe book includes a range of additional tasks aimed at reinforcing key concepts, from identifying and articulating core brand values to strategizing effective content marketing plans and leveraging digital analytics for brand growth. The book also recognizes and addresses the unique perspectives and aspirations of different generations within the veterinary \u003c\/p\u003e\u003cp\u003ecommunity, offering different strategies that cater to the varied paths one might take in the industry. \u003c\/p\u003e\u003cp\u003eWritten by a renowned thought leader in the space, \u003ci\u003eBrand Building for Veterinary Professionals\u003c\/i\u003e includes information on: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eCore principles that define your veterinary-related brand, whether it's a consulting firm, hospice care, or another venture\u003c\/li\u003e \u003cli\u003eVisual elements that resonate with your niche, whether in veterinary education, product innovation, or service excellence\u003c\/li\u003e \u003cli\u003eOnline tools and platforms to promote your brand, tailored to veterinary professionals branching into various sectors\u003c\/li\u003e \u003cli\u003eDirect communication strategies to nurture leads and retain clients in the veterinary industry\u003c\/li\u003e \u003cli\u003eStrategies for expanding your brand's impact through franchising, digital products, or new services\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're just starting out or seeking to expand your existing brand, \u003ci\u003eBrand Building for Veterinary Professionals\u003c\/i\u003e provides a comprehensive framework for success, ensuring your venture not only launches but also flourishes in today's competitive marketplace.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Paperback","offer_id":47702820389015,"sku":"9781394284559","price":4514.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781394284559.webp?v=1776748768","url":"https:\/\/atlanticbooks.com\/products\/brand-building-for-veterinary-professionals-9781394284559","provider":"Atlantic Books","version":"1.0","type":"link"}