{"product_id":"brand-built-branding-buildings-and-the-builders-9789810990305","title":"Brand Built: Branding Buildings and the Builders","description":"\u003cp\u003e • Author(s): Publishers Rhed\u003cbr\u003e • Publisher: Rhed Publishers\u003cbr\u003e • Publisher Imprint: Rhed Publishers\u003cbr\u003e • BISAC: Graphic Arts - Branding \u0026amp; Logo Design\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAs urban property markets around the world continue to boom, the branding of buildings and their creators has become a crucial part of developing a distinct identity amongst fierce competition. By making the distinction between Buildings and Builders, Brand Built aims to provide property developers, construction firms, architects and interior designers a comprehensive resource for brand inspiration, as well as a guide for branding the completed buildings. Brand Built puts forward the best examples of branded properties from around the world: from the Mallorca Towers, a residential development in Guadalajara, Mexico; to Crescent \u0026amp; Montagne, a retail development in Montreal, Canada; the Palais Principe, luxury apartments in Vienna; and as a final example, Art Residence, art-centric low-rise apartments in Moscow, Russia. Brand Built also provides a useful guide to branding for startups and established brands alike from the branding process, to a guide to choice of colors and typefaces, to the reasons and mechanisms behind the logo, typefaces and other images involved in building (or renewing) the brand.\u003c\/p\u003e","brand":"Rhed Publishers","offers":[{"title":"Hardcover","offer_id":45146432405655,"sku":"9789810990305","price":3480.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789810990305.webp?v=1767147388","url":"https:\/\/atlanticbooks.com\/products\/brand-built-branding-buildings-and-the-builders-9789810990305","provider":"Atlantic Books","version":"1.0","type":"link"}