{"product_id":"brand-choice-and-loyalty-evidence-from-swiss-car-registration-microdata-9783658280130","title":"Brand Choice and Loyalty: Evidence from Swiss Car Registration Microdata","description":"\u003cp\u003e • Author(s): Beat Meier\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer Gabler\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eBy analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods that are relatively expensive and bought infrequently. \u003cbr\u003e\u003cb\u003eContents\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGeneral Understanding of Consumer Behavior Regarding Choice and Loyalty\u003c\/li\u003e\n\u003cli\u003eInfluences of Demographic Factors on Brand Choice and Loyalty\u003c\/li\u003e\n\u003cli\u003eEffects of Incentives on Purchase Behavior\u003c\/li\u003e\n\u003cli\u003eFormation of Brand Loyalty over Time\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cb\u003eTarget Groups\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eResearcher and students of business administration, marketing, branding, consumer behavior, decision theory\u003c\/li\u003e\n\u003cli\u003eExperts in the automotive industry, durable goods, marketing, branding\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003eBeat Meier studied banking \u0026amp; finance and completed his doctorate in business administration at the Department of Business Administration at the University of Zurich, Switzerland. His focus is the quantitative analysis of consumer behavior in the context of durable goods. \u003cbr\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45277488545943,"sku":"9783658280130","price":3672.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783658280130.webp?v=1769288523","url":"https:\/\/atlanticbooks.com\/products\/brand-choice-and-loyalty-evidence-from-swiss-car-registration-microdata-9783658280130","provider":"Atlantic Books","version":"1.0","type":"link"}