{"product_id":"brand-elevation-lessons-in-ueber-branding-9781789664669","title":"Brand Elevation: Lessons in Ueber-Branding","description":"\u003cp\u003e • Author(s): Wolfgang Schaefer | Jp Kuehlwein\u003cbr\u003e • Publisher: Kogan Page\u003cbr\u003e • Publisher Imprint: Kogan Page\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? - Is there a proven process? - Where should we start?\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eBrand Elevation \u003c\/i\u003e\u003c\/b\u003eexplains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eBrand Elevation\u003c\/i\u003e\u003c\/b\u003e explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, \u003cb\u003eWolfgang Schaefer\u003c\/b\u003e and \u003cb\u003eJP Kuehlwein\u003c\/b\u003e skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":47779920773271,"sku":"9781789664669","price":4735.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781789664669.webp?v=1778040982","url":"https:\/\/atlanticbooks.com\/products\/brand-elevation-lessons-in-ueber-branding-9781789664669","provider":"Atlantic Books","version":"1.0","type":"link"}