{"product_id":"brand-engagement-how-employees-make-or-break-brands-9780230573062","title":"Brand Engagement: How Employees Make or Break Brands","description":"\u003cp\u003e • Author(s): I. Buckingham\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45282844016791,"sku":"9780230573062","price":3633.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780230573062.webp?v=1769303348","url":"https:\/\/atlanticbooks.com\/products\/brand-engagement-how-employees-make-or-break-brands-9780230573062","provider":"Atlantic Books","version":"1.0","type":"link"}