{"product_id":"brand-love-is-not-enough-a-theory-of-consumer-brand-relationships-in-practice-9781138039810","title":"Brand Love Is Not Enough: A Theory of Consumer Brand Relationships in Practice","description":"\u003cp\u003e • Author(s): Max Blackston\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHow would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The same is true for your relationship with brands.\u003c\/p\u003e\u003cp\u003eIn this trailblazing book, Blackston extends his theory on consumer brand relationships introduced in the 1990s. He introduces a new construct called \"brand\u003cb\u003e'\u003c\/b\u003es attitude,\" which complements the idea of brand image and introduces a typology of consumer relationships that is richer and more varied than the familiar concept of brand love. This construct describes more fully the two-way street that exists between consumers and brands, and fills a crucial gap in traditional branding literature in explaining consumers' brand purchasing and usage behavior.\u003c\/p\u003e\u003cp\u003eDrawing on numerous actual examples and cases from a variety of different industries, and supported by 30 years of consumer data, \u003ci\u003eBrand Love is not Enough \u003c\/i\u003eshould be on the shelf of any serious marketer or student of branding.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45238869852311,"sku":"9781138039810","price":19543.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781138039810.webp?v=1769220999","url":"https:\/\/atlanticbooks.com\/products\/brand-love-is-not-enough-a-theory-of-consumer-brand-relationships-in-practice-9781138039810","provider":"Atlantic Books","version":"1.0","type":"link"}